Our Story

USA Pavilion Theme Statement

The United States has been the leader in individual liberty, innovation, and mobility since our inception as a nation nearly 250 years ago. The USA Pavilion will showcase a dynamic society that has shaped the modern world, remains the freest, most prosperous nation on earth, and supports freedom and prosperity for all. It was the United States that was home to the invention of the phone – and then the mobile phone and eventually the smartphone. The car, the internet, the light bulb. We landed the first man on the moon. Our storied history and potential for the future exemplifies the “Connecting Minds, Creating the Future” theme of Expo 2020 Dubai – the Middle East’s first World’s Fair.

USA Pavilion Guest Experience

The USA Pavilion will showcase American freedom, ideals, enterprise, and innovation. The Pavilion is located in Al Forsan (North Park).

Moving Walkway: Mobility in Action

Guests are taken on a journey through the first four major exhibits via a moving walkway that meanders through the Pavilion. This high capacity transportation system provides a unique experience that is safe for all ages and abilities.

Main Exhibit: Freedom Creating the Future

The U.S. is a dynamic society that has shaped the modern world and supports freedom and prosperity around the globe. Step aboard the moving walkway and be carried through exhibits showcasing how freedom creates opportunity for all.

Main Show: The Sky Is No Longer the Limit

The show ties the exhibit narratives together, echoing their messages in an unprecedented way. This is an experience that touches on the biggest and boldest of ideas and presents the very cutting edge of what’s possible but, at its core, is human.

The Courtyard

Visitors will be able to experience American food and culture in the Pavilion’s courtyard that will feature live entertainment throughout the day.

USA Pavilion Time Lapse

How World’s Fairs and Trade Expos Brought You the Future

With the inception of World’s Fairs and Trade Expos, great minds from around the globe gather together to share ideas, build bridges and create new futures.

U.S. Dept. State Video


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Delivered By

The Department of State

The U.S. Department of State is responsible for the United States’ participation in international exhibitions. The Department’s Expo Unit manages United States engagement and participation in World Expos.

The Department considers Expo 2020 Dubai an excellent opportunity to showcase American leadership and ingenuity inspired by the freedom to innovate in all sectors.

Seal of the United States Department of State

Thinkwell Group

Thinkwell Group, based in Los Angeles is an award winning, global design and production agency which creates customized, content driven experiences in the physical world.

They have been contracted by the Department of State to design and install all USA Pavilion exhibits that will tell the Pavilion’s story of Life, Liberty and the Pursuit of the Future.


TVG is a subsidiary of Thinkwell and is a specialist in Expo operations and retail. They will manage the co-ordination of staff, VIP/Business Program, food & beverage, gift store and supply chain.

TVG will also deliver the United States National Day and provide media and communications and outreach programs working collaboratively with the Pavilion’s stakeholders, partners and sponsors.

Global Ties U.S.

Global Ties U.S. supports the largest citizen diplomacy network in the United States, and has 60 years of experience implementing international exchange programs that build lasting relationships between leaders in government, business, and civil society around the world.

Global Ties U.S. is recruiting Cultural Performers and Youth Ambassadors to demonstrate the rich, cultural diversity of the United States at the USA Pavilion.