USA Pavilion Theme Statement
At Expo 2020 Dubai, the United States of America will celebrate “Life, Liberty and the Pursuit of the Future”. This Powerful theme reflects America’s commitment to promoting prosperity, opportunity, and innovation globally and domestically.
As Americans, we defend freedom, promote diplomacy, and celebrate ingenuity. We advance American interests and uphold our universal values – freedom, prosperity, peace, dignity – which we will share with the world as we realize the promise of our collective future. Our exhibits, events, and programs will showcase the United States as a strong and trusted partner for peace, progress, and security throughout Expo 2020 Dubai.
The United States is committed to the success of the first World’s Fair ever to be held in the Middle East, under the theme, “Connecting Minds, Creating the Future.” We will work together with international partners to ensure the enduring success of Expo 2020.
The USA Pavilion will warmly welcome visitors from across the globe to Expo 2020 from October 1, 2021 to March 31, 2022.
“Life, Liberty and the Pursuit of the Future.”
USA Pavilion Guest Experience
The USA Pavilion will showcase American ideals, enterprise, and innovation. Located in the Al Forsan (North Park) zone, the USA Pavilion is perfectly located to discover all the wonders of Expo 2020 Dubai.
Moving Walkway: Mobility in Action
Guests are taken on a journey through the first four major exhibits via a moving walkway that meanders through the Pavilion. This high capacity transportation system provides a unique experience that is inclusive for all ages and abilities.
Exhibit 1: Freedom Creates the Future
The sun rises on the Statue of Liberty in this immersive media show featuring a physical recreation of Lady Liberty’s iconic torch. Guests discover America’s storied past, present, and future, and how freedom has formed the basis for opportunity and innovation.
Exhibit 2: American Innovation
The lightbulb, the phone, the internet – all of these great inventions were created in the United States of America. In this exhibit explore the historical achievements of some of America’s most iconic innovators, including artifacts from Alexander Graham Bell and Steve Jobs.
Exhibit 3: Agents of Change
The United States is an incubator of innovations, where countless companies think differently and propel us towards change. This exhibit recognizes the global impact of the American companies who seek to broaden their outreach to communities in need across the world.
Exhibit 4: The Sky Is No Longer the Limit
In this eight-minute immersive media show, guests explore the future of America’s technological advances, in the current century and beyond. This experience touches on the biggest and boldest of ideas the United States has to offer and presents the cutting edge of what’s possible, form the democratization of space to quantum computing, sustainable energy, and more.
Exhibit 5: America the Beautiful
From the sunny beaches to the Dry Tortugas of the cascading cliffs of Yosemite, explore the natural wonders of one of America’s most precious resources: its National Parks.
Exhibit 6: Explore the USA
Come face-to-face with the people, organizations, and technological devices that make the United States “the land of opportunity”. This exhibit hosts representatives from a variety of American organizations, in addition to a genuine meteorite, the Mars Opportunity Rover, and even a piece of the Moon.
The Final Frontier
Every evening, the SpaceX Falcon 9 rocket “blasts off” in a heart-pounding 60-second night time spectacular. Projection mapping transforms the rocket into a large canvas, as the story of the USA’s history of space travel comes to life in a blaze of glory. This show plays on the hour, every night.
Dine beneath the stars, just below the Falcon 9 rocket. Experience American food and culture in the USA Pavilion’s courtyard, featuring live entertainment throughout the day.
How World’s Fairs and Trade Expos Brought You the Future
With the inception of World’s Fairs and Trade Expos, great minds from around the globe gather together to share ideas, build bridges and create new futures.
The Department of State
The U.S. Department of State is responsible for the United States’ participation in international exhibitions. The Department’s Expo Unit manages United States engagement and participation in World Expos.
The Department considers Expo 2020 Dubai an excellent opportunity to showcase American leadership and ingenuity inspired by the freedom to innovate in all sectors.
Thinkwell Group, based in Los Angeles is an award winning, global design and production agency which creates customized, content driven experiences in the physical world.
They have been contracted by the Department of State to design and install all USA Pavilion exhibits that will tell the Pavilion’s story of Life, Liberty and the Pursuit of the Future.
TVG is a subsidiary of Thinkwell and is a specialist in Expo operations and retail. They will manage the co-ordination of staff, VIP/Business Program, food & beverage, gift store and supply chain.
TVG will also deliver the United States National Day and provide media and communications and outreach programs working collaboratively with the Pavilion’s stakeholders, partners and sponsors.
Global Ties U.S.
Global Ties U.S. supports the largest citizen diplomacy network in the United States, and has 60 years of experience implementing international exchange programs that build lasting relationships between leaders in government, business, and civil society around the world.
Global Ties U.S. is recruiting Cultural Performers and Youth Ambassadors to demonstrate the rich, cultural diversity of the United States at the USA Pavilion.