A scholar and consultant in the fields of strategic communication and public diplomacy, Dr. Jay Wang is Director of the USC Center on Public Diplomacy and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors.
Dr. Wang has written widely on the role of communication in the contemporary process of globalization. His most recent book, Debating Public Diplomacy: Now and Next, a co-edited volume that casts forward to examine future directions of public diplomacy’s research agenda. He is the author of Nation Branding at the World Expo: Shaping China’s Global Imagination, which provides a comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the use of the Shanghai Expo as a case study. He has written several other books and serves on the editorial board of the International Journal of Communication.
As a leader in global public diplomacy scholarship and practice, Dr. Wang has developed innovative, policy-relevant research and programming across a range of public diplomacy issues ranging from soft power in global affairs, United States public diplomacy, and national security, to digital advocacy, public diplomacy performance, and evaluation.